You’ve put blood, sweat and tears into your website. You feel confident that you can plant your flag and say, “We’re finished.” But are you? The answer may be no. Is your website optimized? …Are you sure? If you’re website was optimized six months ago, you may already be out of date and due for another round. It can be a frustrating process, but optimizing your website is vital. An optimize will help attract and excite the right customers. Here are five tips for your next optimization:
#1. Optimize for people.
Many people get caught up in search engine optimization and worry a lot about what Google is thinking about their website. These people forget one important thing: human beings. Google is not buying your products or booking your services – people are! Write for your customers. What do your customers want to know? What do they want to learn? If you write for people, the search engines will be satisfied as well.
#2. Make it beautiful.
You don’t need to be an expert in user experience design to make sure your website is user-friendly. Content and design should go hand-in-hand. Format your content in a way that demonstrates a hierarchy. Use subheads, paragraphs, bullets, italics, bolding, and simple navigation. Users don’t want to visit and navigate through an “ugly” or complicated website.
#3. Remember your keywords.
Go back to tip #1 and remember your people. What are they searching for? Think about what words they’re using to find you online. Create relevant content that provides value to your reader. Build your website pages with your keywords in mind. Each page should be built around a central keyword and the content should highlight that. Don’t go overboard, however. You know that terrible stuffed feeling you have after a big meal? That’s the same feeling your readers will leave with if you engage in keyword stuffing.
#4. Choose quality over quantity.
Having many pages on your website may boost your search engine ranking, but only if the content on those pages is valuable. Don’t offer your website visitors the e-versions of Cheetos and 7-11 Big Gulps. Give them something with substance. Don’t skimp on your content. Your users (and Google) will thank you for it.
#5. Don’t get stale.
If you saw a dusty storefront with poster advertisements from 1994, would you assume they were open or closed down? Would you think they had the products you were looking for, or would the out of date features turn you away? Your website is your digital storefront. In some cases this is the first impression people will have of your company. Outdated content and stale, static pages are a definite no-no. Keep your website updated with fresh new content and assets valuable to your customer.
Are your visitors having the experience you want them have on your website? With these five tips, you may be closer to achieving that goal. Don’t be afraid of optimizing your website. It can be a daunting task, but the payoff will be worth it.